Ricardo Guerrero

Ricardo Guerrero (@ggroovin on Twitter) is the CEO and “Chief Buzz Generator” of Social Media Dynamo™ (@SMDynamo), and a pioneering, award-winning social commerce marketer for the creation of the Dell Outlet Twitter program. Ricardo created most of Dell's original Twitter accounts, which generated $6.5M in their first 2.5 years, as well as several successful Facebook pages fo Dell Latin America, and established the core strategy for Dell's initial Twitter presence. As Social Media Dynamo, he offers social media strategy, implementation, and coaching to "Generate Excitement & Power Your Brand.™ " Ricardo has also worked at WCG in Austin, leading the team managing 2 of HP's principal Twitter accounts, @HP & @HPdeals, in addition to assisting clients such as Verizon, BMC Software, and others.

Ricardo has presented at SXSW Interactive, ClickZ/Search Engine Strategies, Webmaster World/Pubcon, & IT Expo in the U.S. and the Americas IT Forum, Go EMMS & Twitt.DO in Latin America. (He typically shares his public presentations on SlideShare.) Additionally, he was a co-organizer for the first Latin America programming at SXSW Interactive 2011 as well as the first Americas IT Business and Investors Forum in 2011. Ricardo serves on the SXSW Interactive Advisory Board, the board of Cooperation Texas, on the "steering committee" of the Austin Cooperative Think Tank, and is a former chair and still an ambassador for the Social Media Ambassadors program of the Greater Austin Hispanic Chamber of Commerce. He also served as the first Social Media Director for the Austin chapter of the American Marketing Association (2010-2011), on the SXSW Accelerator Advisory Board (2011) and on the various boards of the North American Students of Cooperation 2003-2010.

In his meager spare time, Ricardo enjoys tinkering with social media tools and ideas to connect people, watching films, dining out, and traveling with his wife far from and near their home in Austin, Texas.

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