Ricardo Guerrero (@ggroovin on Twitter) is an independent digital and social media marketing consultant known as Digital Dynamo. Since 2013, he's helped organizations of various sizes improve their website UX & conversion, SEO/SEM, social media & social ads, reviews, and launch effective e-mail newsletters & campaigns, even helping guide internal affiliates, social media, creative & tech teams' work or manage external agencies. The focus of his work is consistently on setting up his clients for success by creating efficient processes & procedures and training employees to manage them on their own. Ricardo prefers to "teach how to fish than to fish for them forever," and finds with the right approach & tools individuals of all levels in an organization can be empowered to drive organizational success. Some clients have included Bain Capital Ventures, Plex.tv, Mr. Rekey Locksmith, and others.
Prior to Digital Dynamo, Ricardo was the CEO and “Chief Buzz Generator” of Social Media Dynamo™ (@SMDynamo), and a pioneering, award-winning social commerce marketer for the creation of the Dell Outlet Twitter program. Ricardo created most of Dell's original Twitter accounts, which generated $6.5M in their first 2.5 years, and established the core strategy for Dell's initial Twitter presence. As Social Media Dynamo™, he offered social media strategy, implementation, and coaching to "Generate Excitement & Power Your Brand.™ " Ricardo also worked at WCG in Austin, leading the team managing 2 of HP's principal Twitter accounts, @HP & @HPdeals, in addition to assisting clients such as Verizon, BMC Software, and others. Previous to that, he also worked as a web content developer and trainer at Dell for the first 7 of his 10 years there.
Ricardo has presented at SXSW Interactive, ClickZ/Search Engine Strategies, Webmaster World/Pubcon, InnoTech, IT Expo & others in the U.S. and the Americas IT Forum, Go EMMS, Twitt.DO & others in Latin America. Additionally, he was a co-organizer for the first Latin America programming at SXSW Interactive 2011 as well as the first Americas IT Business and Investors Forum in 2011. Ricardo serves on the SXSW Interactive Advisory Board/Programming Committee, the board of Cooperation Texas, and coached the winning finalist in the 2015 Austin+Social Good Accelerator & Fast Pitch Competition. In the past, he has also served on the "steering committee" of the Austin Cooperative Think Tank, as former chair and an ambassador for the Social Media Ambassadors program of the Greater Austin Hispanic Chamber of Commerce. He also served as the first Social Media Director for the Austin chapter of the American Marketing Association (2010-2011), on the SXSW Accelerator Advisory Board (2011), on the various boards of the North American Students of Cooperation 2003-2010, and as the president of his neighborhood association 2003-2009.
In his meager spare time, Ricardo enjoys volunteering, tinkering with technology, watching films, dining out, and traveling with his wife far from and near their home in Austin, Texas.